New York Attorney General Issues Privacy Guides for Businesses and Consumers
A Deeper Look into Online Tracking
On July 30, 2024, the New York Attorney General, Letitia James, released two privacy guides: one for businesses and one for consumers. These guides address online tracking, a significant concern in the digital age.
Key Findings from the Consumer Guide
- It is nearly impossible to browse the web without triggering cookies and other tracking mechanisms.
- Businesses often make mistakes when implementing tracking controls, which can compromise consumer privacy.
- Consumers have the right to know how their data is being collected and used online.
Key Findings from the Business Guide
- Businesses have a legal obligation to protect the privacy of their customers.
- Common mistakes businesses make include failing to provide clear and conspicuous notice of tracking practices and failing to obtain meaningful consent from consumers.
- Businesses can take steps to protect the privacy of their visitors by implementing robust tracking controls.
Tips for Consumers
- Use privacy-conscious browsers and extensions.
- Be selective about the websites you visit and the information you share.
- Review your privacy settings regularly and opt out of tracking when possible.
Tips for Businesses
- Provide clear and conspicuous notice of your tracking practices.
- Obtain meaningful consent from consumers before tracking them.
- Implement robust tracking controls to protect consumer privacy.
The New York Attorney General's privacy guides are an important resource for both consumers and businesses. By following the guidelines, consumers can protect their privacy online, and businesses can comply with their legal obligations.
For more information, please visit the New York Attorney General's website: https://www.ag.ny.gov/
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