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Bacardi Relaunches Spiced Rum with a New Name and Flavor Profile

A Sweet and Spicy Spirit with a Rich History

Bacardi Spiced Rum, originally launched in 2011 as Bacardi Oakheart, is making a comeback with a new name and an updated flavor profile that emphasizes sweetness over spice.

The relaunch marks a significant shift for the brand, which has been looking to revamp its spiced rum offerings. Bacardi Oakheart was initially met with mixed reviews, with some consumers finding it too spicy and others criticizing its lack of complexity.

The new Bacardi Spiced Rum is said to be smoother and more balanced, with a creamy vanilla flavor that dominates the nose. The sweetness is complemented by a subtle hint of spice, creating a well-rounded and approachable spirit.

Bacardi has not yet announced when the new Spiced Rum will be available, but it is expected to hit shelves sometime this year. The relaunch is a major move for the brand, which is hoping to capture a larger share of the growing spiced rum market.

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